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Privacy and Cookie Policy

1. Introduction

This Privacy Policy describes in detail who is responsible for the personal information that we collect about you, what personal information we collect, how we will use such personal information, who we may disclose it to and your rights and choices in relation to your personal information.

Most importantly, we draw your attention to our ‘Cookies’ section of our Policy because by browsing our website you are consenting to our use of Cookies. This Policy should help to explain what we do with the information we collect and why it is so important. If you have any questions regarding this Privacy Policy or the way we use your personal information, please contact our Data Protection Officer at, or call +44 20 81333324

This policy was last updated on 31-Jan-2023.

2. A note about our Terms

References to “we”, “us” or “our,” mean jameslloydltd. References to “you” or “your” mean the person accessing and using our Website. References to “the website” mean References to “information” mean any information about you that we obtain when you use our website, when you place an order, request a catalogue, join our mailing list, enter a competition, submit feedback or apply for a vacancy.

3. General

In assessing your request for goods or services, we may use your information for the purposes
of prevention and detection of fraud. One of the purposes for which we may disclose your address and postcode details is to check against the current fraud prevention scheme. At all times where information is disclosed it will remain secure.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us, or email us on and we will promptly correct any information found to be incorrect.

By accessing, browsing or otherwise using the jameslloydltd website, you confirm that you have read, understood and fully agree to this privacy policy.

4. What information do we collect?

4.1. Offer Policy

When an order is placed on our website, we collect specific information given to us by you, in order to fulfil it. The information we hold will consist of, but is not limited to the following: name, address, email address and telephone number, marketing preferences and a record of products purchased. A contact telephone number and email address is necessary to contact you regarding your order. This information is required to process and notify you of acceptance of your order. If you make a purchase online, over the telephone or for a mail-order from a store, your card information is not held by us, it is collected by our third-party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions, as explained in our Security section below.

4.2. Catalogue Requests, Mailing List and Competition Entries

If you have requested a catalogue, joined our mailing list or entered a competition we hold your name, address and email address.

4.3. Other

If you have applied for a job, we will collect your CV, covering letter and contact details. We also collect data for the pursuit of legitimate interests.

We recognize that data we hold on you us private and confidential. To ensure it remains that way it is stored securely and only accessible by designated staff. We do not collect any sensitive
data such as religion, race, biometrics or health data.

4.4. Marketing Preferences

To improve our marketing communications, we may collect information about interaction with, and responses to, our marketing communication and activity on our website. Please see our Cookie Policy for more information. This information can be given:

By you, in the course of communications between you and us (including by phone, email, and website site tracking)

Via our social media pages, other social media content, tools and applications.

We use third parties to improve our ability to identify visitors to our website. (Please see our section on Third Parties below). As part of this service, we may make available identifiers to these third parties including our visitors’ IP addresses, cookies, and hashed versions of email addresses captured from your visit. We, and third parties, use this data to obtain more information about our visitors and reach out to them through other channels, such as email and/or direct mail.

5. How do we use your information?

In addition to using cookies (see more on cookies below) and the information required to process your order, the personal data you submit may also be used for general marketing
purposes, if you consent for us to do so.

5.1. Marketing by us

We like to keep in touch with our customers and so if you have opted into our marketing preferences, we will send you catalogues, special offers and promotions by post and email. If
you change your mind and no longer want to receive these, you can opt-out at any time. Simply email writing ‘Catalogue Unsubscribe’ in the subject heading.

Please note: mailing lists are compiled well in advance so depending on the time of request, you may still receive one further catalogue before they cease.

5.2. Third Parties

our personal information may be used by us, our employees, service providers, and disclosed to selected third parties for the following purposes:

To make sure we market our products in a way that is targeted and relevant, we share your name, address, email address and transaction history with data selection analysts, data segmentation and ranking agencies, email marketing agencies and prospect modelling agencies. These organizations help us to analyse our customer base and to identify potential new customers. In all instances, we provide them with only the information they need to conduct their work. These companies do not share your information with anyone else unless you have opted into 3rd party and do not store your data for longer than is necessary to perform their function.

5.3. Other legitimate Interests

We may also share your information in the pursuit of other legitimate interests:

  • Our service providers: our business partners, suppliers and sub-contractors for the performance of any contract we enter into with you (for example: payment services provider, printing, advertising service providers etc.
  • Our professional advisers: including accountants, lawyers and other professional advisers that assist us in carrying out our business activities.
  • Government authorities and third parties involved in court action: external agencies and organizations (including the police and other law enforcement agencies) for the purpose of complying with applicable legal and regulatory obligations.

6. How long will we store your information?

As a retailer in the industry, we are fortunate to have loyal customers who continue to purchase from us over many years. The nature of our products, such as fabric and Leather is that the repeat buying cycle can be a long one and at this point in time, we evidence that customers who haven’t bought for many years are likely to repeat purchase. For this reason, we will retain customer data for 10 years. This retention period will be reviewed annually to ensure we are serving our customers in the best possible manner.

7. Security Online

The JamesLloydLtd website uses SSL (secure socket layers) protection system, which is the industry standard. The payment processor is also PCI DSS (payment card industry data security standard) compliant. We take data security seriously.

Our email newsletter sign up box uses Google’s reCAPTCHA as an additional security measure to ensure that only real people are signing up. You may have seen this before and you can find full details on reCAPTCHA by reading the Google Privacy Policy and Terms of Use.

8. Cookies

We use cookies on our website. By continuing to browse our website, you are consenting to our use of cookies, so we strongly recommend you read the below to familiarise yourself on how we use them. If having read the below, you do not agree, then we offer suggestions on the removal of cookies below and recommend you discontinue browsing our website.

A cookie is a small text file that is saved to the hard drive of your computer, mobile phone or tablet, when you access a website. Cookies are a well-known technology that is used by most websites in order to make the website work more efficiently.

We use Cookies in three different ways:

  • Cookies enable us to collect information on a number of things, including recognising your device (so we can display the mobile version or tablet version of our website if you are viewing on a mobile device).
  • Cookies show us how you use our website and which pages you visit and allow us to customise your experience. They also provide information that helps us monitor and improve our website’s performance.
  • Some 3rd party cookies may be enabled on your device when you engage with content from external platforms which is embedded in our website. Our two principal service partners in this regard are Facebook and Google.

9. Facebook & Google

We use Facebook to serve ads on our behalf across the internet. Facebook collects anonymous information about your visits to our website, and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements for goods and services. This information is anonymous and is collected through the use of a pixel tag, which is industry standard technology and used by most major websites. No personally identifiable information is collected or used in this process. If you would like more information about this practice and to know your choices about not having this anonymous information used by Facebook, please visit their website.

We use Google Tag Manager to manage tracking and analytics on our website. This service uses cookies to manage JavaScript and HTML tags used for tracking and analytics on our website. You can view the privacy policy of this service provider at (link opens in new windows – please
note that we can’t be responsible for the content of external websites):

10. Preventing or removing Cookies

Depending on your browser, you may be able to stop cookies being dropped by downloading the Google browser add-on located here (Link opens in new windows – please note that we can’t be responsible for the content of external websites):

Internet browsers can increasingly be used to block Google Analytics:

  • Chrome: Go to Preferences; then go to Privacy and Security
  • Safari: Go to Preferences; then go to Privacy
  • Explorer: Go to Internet Options; then go to Privacy

The length of time that our cookies will stay on your device varies from cookie to cookie. Some are known as ‘session cookies’ which will only stay on your device whilst you are viewing our website. Other cookies, known as ‘persistent cookies’ will stay on your device for a longer period. Some ‘persistent cookies’ will expire after a certain length of time, and others will stay on your device until they are deleted, typically by changing your browser settings.

  • Chrome: Go to Preferences; then go to Privacy and Security
  • Safari: Go to Preferences; then go to Privacy
  • Explorer: Go to Internet Options; then go to Privacy

11. Your rights

You have certain rights with respect to your personal information. The rights may only apply in certain circumstances and are subject to certain exemptions.

Under data protection law, it is considered a legitimate business interest for us to use our customers’ details for direct marketing, you can unsubscribe at anytime by emailing us at or call us on +44 20 81333324.

11.1. Right of access to your personal information

You have the right to receive a copy of your personal information that we hold about you, subject to certain exemptions.

11.2. Right to rectify your personal information

You have the right to ask us to correct your personal information that we hold where it is incorrect or incomplete.

11.3. Right to erasure of your personal information

You have the right to ask that your personal information be deleted in certain circumstances. For example (i) where your personal information is no longer necessary in relation to the purposes for which they were collected or otherwise used; (ii) if you withdraw your consent and there is no other legal ground for which we rely on for the continued use of your personal
information; (iii) if you object to the use of your personal information (as set out above); (iv) if we have used your personal information unlawfully; or (v) if your personal information needs to be erased to comply with a legal obligation.

11.4. Right to restrict the use of your personal information

You have the right to suspend our use of your personal information in certain circumstances. For example (i) where you think your personal information is inaccurate and only for such period to enable us to verify the accuracy of your personal information; (ii) the use of your personal information is unlawful and you oppose the erasure of your personal information and request that it is suspended instead; (iii) we no longer need your personal information, but your personal information is required by you for the establishment, exercise or defence of legal claims; or (iv) you have objected to the use of your personal information and we are verifying
whether our grounds for the use of your personal information override your objection.

11.5. Right to data portability

You have the right to obtain your personal information that you provided to us in a structured, commonly used and machine-readable format and for it to be transferred to another organisation, where it is technically feasible. The right only applies where the use of the personal information you provided is based on your consent or for the performance of a contract with you, and when the use of your personal information is carried out by automated (i.e. electronic) means.

11.6. Right to object to the use of your personal information

You have the right to object to the use of your personal information in certain circumstances. For example (i) where you have grounds relating to your particular situation and we use your
personal information for our legitimate interests (or those of a third party) including for profiling; and (ii) if you object to the use of your personal information for direct marketing purposes, which includes profiling to the extent it relates to such direct marketing.

11.7. Right to object to decision which is based solely on automated processing

You have the right in certain circumstances not to be subject to a decision which is based solely on automated processing without human intervention.

11.8. Right to withdraw consent

You have the right to withdraw your consent at any time where we rely on consent to use your personal information.

11.9. Third Party Links

Our Website may include links to third-party websites, plug-ins and applications. Clicking on
those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for how they handle
your personal information. When you leave our Website, we encourage you to read the privacy notice of every website you visit.

12. How to Contact Us

We wish to be as clear and transparent as possible regarding how we collect data, how we use it and our security. If you have any questions about this then please get in touch. You can email us at